Generation Y In Malaysia

The generation y or millennials refers to those born between the late 1970s and the late 1990s.

Generation y in malaysia. This study adopts a cross sectional research design and examines the opinions of consumers at only one point in time. Connecting with gen y. The total online purchase is expected to hit usd1 7 trillion by year 2015. A questio nnaire ha s been design to study the behaviour of generation y in workplace.

Gen y who we define as those aged 18 34 in 2016 now make 44 of the population in malaysia. View course outline and other generational gap management courses. Future research should attempt to reach larger groups of respondents to. However in the developing country like malaysia the growth in online purchase is still relatively slow compare to the global trend.

Therefore this research is focus on generation y in malaysia based on the utaut2 consumer acceptance and use of information technology model to explore and predict the factors influencing the intention to use mobile travel apps. Towards smartphone brand loyalty among generation y while promotion did not play a significant role to smartphone brand loyalty among generation y in malaysia. In fact in the food industry targets generation y as its key market segment due to their eating habits and lifestyle kavitha. The millennial generation now continues to dominate the offices bringing new cultures and new views on what s important in a workplace.

2 days of managing generation y training in malaysia. 86 of generation y in malaysia agreed that they would be physically healthier if they reduced the time they spend on social media. Generation y grew up with technology and it constitutes 44 of population in malaysia. Generally referring to those born between 1995 and 2010 gen z makes up 26 of malaysia s population 1 and has unique characteristics that set them apart from the millenials and baby boomers particularly in the way they consume content and relate to brands.

Malaysia where many of generation y is working there and the demand for the jo b is high. Malaysia s true digital natives generation z is the generation that grew up with the internet for all of their lives. In malaysia generation y accounts for 26 9 of the population and they have good spending power and are savvy consumers. The scope of this.