Secondary Data Collection Methods Pdf
The collection of primary data involves all six steps of the marketing research process.
Secondary data collection methods pdf. This chapter provides a brief discussion of the primary and the secondary methods to be considered in designing a qualitative study. The secondary data are readily available from the other sources and as such there are no specific collection methods. It is evident from the above discussion that primary data is an original and unique data which is directly collected by the researcher from a source such as observations surveys questionnaires case studies and interviews according to his. Secondary data are data which have already been collected for purposes other than the problem at hand.
This discussion does not replace the many excellent detailed references on data collection we refer to several at the end of this chapter. 7 2 method of data collecting for the purposes of this study a literature study and empirical research were used for data collection. The internal sources of secondary data are. This paper asserts that secondary data analysis is a viable method to utilize in the process of.
When following this method of data collecting it is essential to distinguish between primary and secondary data. The key point here is that the data you collect is unique to you and your research and until you. The researcher can obtain data from the sources both internal and external to the organization. 4 1 data collection methods there are two methods of collecting data.
Secondary data 2 primary data are originated by a researcher for the specific purpose of addressing the problem at hand. Customer details like name age contact details etc. The data collection refers to collect information for analysis and examining it acts a crucial role in research methodology and there are primary and secondary data collection methods ajayi 2017. According to kothari 1985 11 primary data is original information collected for the first time.
In primary data collection you collect the data yourself using qualitative and quantitative methods. Secondary and specialized methods of data collection supplement them. Quantitative data collection 2. It is an important aspect of any type of research study.
These data can be located.